For starters, remember that basically all that you do will be seen by Customers. That is the idea of your activity, all things considered.
Digital marketer or product manager are the mediators who take the product from producer to consumer. There are numerous ways to marketise products or services to make sure that customer is aware of the presence of product or service in the market. Digital marketers use no. of strategies to promote, but it is not very easy to keep track on all activities. There are some things which need attention and to be monitored on an everyday basis.
7 things which need to be monitored regularly
#1 Follow the SMART Goals
A digital marketer/product manager need to follow the rule of SMART goals.
Specific– A Digital marketer need to set specific objectives,which are not ambivalent and keep a double check that the outcome will be desirable.By giving a particular result, you can base your system on accomplishing your objective.
Measurable– The objectives which are fixed should be measurable. The Objectives should be in measurable terms like how many,how much etc. By giving an unmistakable number, you can decide when your objective is come to and track it En-route.
Achievable-Goals which are defined should be achievable in every aspect. It should answer the Questions like “Is it possible to achieve my goal” or “What should i do to achieve my goals”.
Realistic-Realistic goals are goals that considering the chance of success are significantly high. This may include technology, emotional resources, skills, time and priority. Realistic goals can be like doing 10-20 postings per day.
Time-Bound– Time bound is a goal or task that is measured or restricted by time. It is not sufficient to say i will do it, infact you have to fix a timelines. Set timelines to complete the tasks.
Online reviews play a very important role in choosing any brand by potential customers. Online reviews can make reputation better if reviews are positive as well as it may spoil your brand’s reputation drastically if there are presence of negative reviews and complaints on the internet about your business. Being a digital marketer it should be monitored on daily basis to manage reputation and product manager need to monitor to resolve customer’s problem, this proves as another platform to satisfy your customer in the desired manner.
Positive online reviews give leverage to the potential customers to choose you over other brands available in the market. Customers believe real and genuine customer’s reviews than business advertisements.
#3 Negative mentions
Sometimes there are chances that customers, firms, authorities and government is talking about your brand in blogs, article or in news and business is not aware due to they don’t check those blogs or article website. This could be proved as a big problem if it is not monitored regularly as these blogs may use your brand name negatively. A product manager or digital marketer needs to check their brand mentions regularly to make sure that their brand’s name is being used positively by others too.
There are numerous tools to check your brand’s name mentions like Google Alerts, RankMeOnline etc. Which gives your brand name mentions report in a minute.
#4 Social media post comments
Digital marketer creates or initiates social media campaign to promote business but there are chances that unsatisfied customers may add negative comments on social media posts to show their non-satisfaction with brand or business. So, social media posts and their comments should be checked regularly to prevent social media presence from threats by unhappy customers.
#5 Organic Brand search sentiment
Digital marketer should know what customers are looking for, about customer’s sentiment, most searched keywords which tell that most of the customers are looking for this item, and what customers are willing to buy or which brand is preferable for them. Knowing customer’s sentiment is important to know about customer’s requirements so that businesses can develop their product according to customer’s requirement.
Google suggestive and Auto fills give keywords according to brand search sentiments of customers which digital marketer or product manager needs to monitor on regular basis to make necessary improvements.
#6 Visual Marketing
Most marketers realize that they can get expanded engagement and more views via sharing visuals. This is well understood on Facebook and a scope of studies demonstrates that up to 100% greater engagement is driven by a visual post over content.
But this strategy is not worthwhile for facebook only, visuals can get more results and engagement with customers through Twitter, Google Plus, LinkedIn, Blogs and PRs.
Visual content like Images, Videos and GIF’s can increase more engagement with customers and clients and left worthwhile impressions on Brand name.
#7 Develop skills with technological tools
The digital marketer’s activity in the past was regularly about dealing with the promoting business. Yet, comprehend now they have to innovation. What do some of these resemble?
FREE TOOLS LIKE
RankMeOnline-Your brand’s monitoring platform
Some of them offer a paid subscription for Premium version.
Digital Marketing platforms
These are the online marketing platforms to marketise brand by digital marketers or Marketing persons.
Platforms like Marketo
Email marketing platforms
These are the tools which help brands to marketise their products and services through sending bulk proposal emails to the target market.
Platforms like Mail chimp
#8 Dealing with associated team
A digital marketer or product / sales manager has to deal with different employees which are directly or indirectly linked with marketing. Digital marketer has to deal with graphic designers for the sharing of visual creatives. He/she has to deal with finance team to know the budget can be used for the marketing activities like PR, Google Adword campaigning etc. He/she has to deal with Marketing team to get the business proposals. Digital marketer is not responsible for his all tasks, he/she has to deal with all linked employees to make the work done.
- Shruti Sachdeva is a Client Servicing Manager at Energetic Stars. She is friendly, fun loving, and hardworking person who excels in nurturing company culture, and creating meaningful experiences for clients and co-workers alike. She earned Bachelor’s degree from Delhi University and now with her job she also invests her time in her studies for Masters in Business Administration.
Her energy of doing mischievous things and crave for knowledge, finding new ways of customer handling makes her to stand out from the crowd and makes her more creative.
In her spare time, Shruti enjoys cooking, reading, spending time with family and friends! Although not musically inclined in any way, shape, or form, Shruti loves singing because she feels it’s a Stress Burster. Moreover she was always appraised for her singing skills since her school days.