Swati Gandhi is a Fashion & travel Influencer having a substantial following. Her first post was on sep 23, 2016 which received 7 comment and 98 likes. Since then her influence and reach has increased substantially.
Swati has a large number of influential followers and high engagement on her posts. Therefore, her influence score is high. This score is crucial because a low score might indicate that the profile is fake.
Content posted by Swati can reach a lot more people than her followers because her reach score is 10/10. Even though followers count has its own significance, one must be careful with this metric since for some influencers, these followers or likes may not be organic.
A score of 10 implies that the influencer posts at least 3 times per week and at least 10 times per month. Since Swati’s industry is Fashion & Lifestyle, a 7/10 score is good, but for some industries a lower score might not work. It depends on how frequently the audience is looking for new content.
Given below is the list of hashtags most frequently used by swati. As you can see, the most used hashtags consist of #wedny21nv, #baglove, #jumpsuit which helps Swati establish her niche in these categories under her Industry. This will help brands understand which of their products will be most benefited through an endorsement by Swati. She also uses a mix of industry hashtags to help audience discover her content and not just the audience looking for classical looks.
Given below is the list of account Swati frequently tags in her posts. This is beneficial for the brands (newchic, shein, myntra) that an influencer is referencing their brand or products. This helps brand increase awareness among Swati’s followers and it will create more impact coming from Swati rather than their own advertisements.